The Gro Company and The Lullaby Trust – 15 years of safe sleep partnership
This year marks 15 years of partnership for The Gro Company and The Lullaby Trust, having been brought together by a shared desire to reduce sudden infant death risks from traditional bedding. In fact, The Lullaby Trust has been funding cutting-edge research for over 40 years, making a major contribution to reducing sudden infant death (SIDS) by 70%.
The partnership started in 2000, when The Gro Company approached The Lullaby Trust (at that time called The Foundation for the Study of Infant Deaths) for safety advice, 6 months before they launched the Grobag baby sleep bag, as they were aware that babies can wriggle down under sheets and blankets, creating risks such as overheating and covering of babies’ heads. In 2005 the partnership became even more effective, by helping to establish the guidelines for the British Standard for baby sleep bags. Although the product was relatively unknown in the UK when the Grobag was first launched, over 95% of parents in the UK now use baby sleep bags, and the Grobag is only baby sleep bag recommended by The Lullaby Trust.
But the relationship has never been just a corporate one. Many of The Gro Company employees feel a strong personal connection to the importance of safe sleep for babies, and as a result have been avid fundraisers for the charity. Over the years, employees have run 10k races, grown beards, and baked cakes with great enthusiasm, to raise money. Combined with company contributions, this has resulted in donations of over £850,000 to The Lullaby Trust to help towards their research into SIDS, and to support their work in reaching millions of parents with life-saving safer sleep advice.
Francine Bates, Chief Executive of The Lullaby Trust says:
‘We are so grateful for their support and fundraising efforts and we look forward to working with them for many years to come.’