About Us

The Gro Company was founded in 2000, the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after the amazing 12 hour sleep as a result, Grobag was born. Wanting to spread the word to other sleep deprived parents, our founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in 5.

Sam Holmes as a baby with parents Ron and Ouvrielle

15 years later...

We are known as the “official” baby sleep bag brand, having sold over 3 million Grobags worldwide. We now have over 13 different products to our name, all designed to make parenting easier. With offices in Exeter, Shenzhen and Melbourne we are a global business that always strives to put our consumers first.

ore about why Gro products are so great here:

Why buy Gro

Social responsibility

The Gro Company has always strived to ‘Do the Right thing’ whether it be our robust ethical sourcing practices or excellent customer service. Not only do we have a commitment to safer sleep, but we want to do our best to help make parents and their children’s lives better.

#ShoutieSelfie For Maternal Mental Health

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Trade customers

Find out how to become a Gro retailer

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Gro has joined the Tommee Tippee family. Discover our exciting NEW sleep range at www.tommeetippee.com

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